How to Drive Mobile Strategy: Look Beyond What’s Available in Mobile Today

by Amy Vale


While mobile is still in it’s early stages in the eyes of many publishers, it’s the clients of Mocean Mobile like TV Guide who are really pushing the boundaries to move the needle for their advertisers.  Seen in this story posted by Digiday’s Jack Marshall, Christy Tanner from TV Guide outlines their commitment to mobile and how Mocean Mobile will help them deliver on their goals for 2012:


“It’s definitely early days for mobile advertising. The challenge for us as publishers is to create the right creative opportunities and ad-technology options for advertisers, and that’s what we’re trying to do.”


This story is a perfect example of how innovation from a technology partner, dedication to understanding advertiser and audience needs, and a sound mobile strategy can have the potential to maximize revenue and gain market share.


To speak with a mobile ad-serving expert from Mocean Mobile, click here.