It’s been a great couple of weeks for Mocean Mobile and our valued clients in the media. Just this week, we announced that Hopstop has selected our platform to monetize their content after a long selection process.
Joe Meyer, Hopstop CEO weighs in on the idea of leveraging location-based ads in an interview with Digiday’s Jack Marshall:
“If I’m entering my location in order to get directions, it feels logical getting a location-based ad in that context. If I’m trying to locate my destination and I’m offered a coupon for Starbucks a block away from it, that feels good to me. It could feel creepy in another context.”
To see more on why HopStop chose the mobile ad serving standard, click here.