A Week of Product Launches, Mobile Workshops and Media Buzz

by Amy Vale


The past week at Mocean Mobile has been filled with many events and happenings. We kicked off with the launch of our new ad-network ready ad serving platform – MAST for Ad Networks. The launch has been met with some really positive feedback from our customers. In an interview with MediaPost last week, our CEO David Gwozdz elaborated on the “why” behind this new ad serving product. Simply put, we recognized there was an incredible need in the industry to help ad networks monetize the millions, if not billions, of ad requests they receive each month. If you look at how the mobile proportion of global Internet traffic last year doubled to 10%, with that share expected to grow even more, the timing of launching MAST for Ad Networks couldn’t be better.

At the same time, our San Francisco-based General Manager, Tony Nethercutt, headed east to lead a publisher workshop at this year’s MMA Mobile Forum in New York City. The three-hour intensive session delved into the key components of what it takes to bring a revenue-based mobile property to market and how to effectively sell media space. And to keep the monetization conversation going, Tony authored an article in MMA’s SmartBrief, comparing and contrasting the unique monetization opportunities presented by mobile sites and mobile apps. If you missed this event, you can watch Tony Nethercutt and his fellow panelists here.

To cap off the week of excitement at Mocean Mobile, Business Insider bestowed a great honor on our CEO, David Gwozdz. No stranger to digital and mobile innovation, David is now seen in the industry as “one of the 18 most important people in mobile advertising.” We are incredibly proud of this accomplishment and see an even brighter future for Mocean Mobile and the entire team behind it. What’s most interesting to note in this article is the déjà vu feeling of how mobile today feels a lot like the web ad space did back in 1997. Mobile is everywhere, but there is still a great deal of “unknown” that needs to be answered before we will see mobile advertising achieve its true potential. With Dave Gwozdz at the helm and one of the most talented technology and product teams in mobile, we’re definitely tackling those “unknowns” head on to help our clients, current and future.