Apple UDID Statement

We at Mocean Mobile are sensitive to privacy concerns in the industry, and respect Apple’s decision to deprecate and disallow the use of UDID by developers in their applications.

In anticipation of this occurrence, we’ve tested a third party conversion tracking solution that we feel can help our customers perform important functions without the need for any unique device information, while we continue to focus on longer-term industry-accepted technology solutions that ensure the safety and privacy of our customers and consumers.

In our upcoming SDK release, you will notice that UDID has been made an optional parameter.  We recommend that you do not use device UDID when submitting apps to the App Store for approval;  they will likely be rejected.  Instead of device UDID, you may pass in the Apple-approved CFUUID, which will allow for the continued use of platform functionalities such as frequency capping in the immediate.  To be clear, if you have access to your own unique user identifiers (i.e. user generated data), you may still pass these in using the UDID parameter to facilitate both frequency capping and conversion tracking.  Nothing changes on that end.

Please contact your sales representative or your account manager for more information on how you can take advantage of the solutions we are supporting in light of this recent announcement by Apple.

David Gwozdz
Chief Executive Officer

Mocean Mobile