Near Field Communications (NFC) isn’t the only way to make money from mobile devices. Even though it is currently one of the hottest topics in the mobile industry, there are other ways to leverage the ever increasing number of smartphones out there. So where else can people invest? What is the next can't miss industry? How can I get a step ahead of the competition? Mobile advertising.
According to Gartner, the mobile ad revenues are expected to double this year from last from $1.6 Bn to $3.3 Bn. They are forecasting growth to $20.6 Bn by 2015. Clearly there is money to be made and holes to fill. If you can develop, or if you have a site which draws traffic online, why not create a mobile version and find a white label, self serve advertising solution?
The key to white labeling is that it's your company that customers see. You can “create” your own secure ad network out of the box, white label it and suddenly you have your own customized ad server. You don't need to create this functionality yourself and staff a product support team. You can allow advertisers and publisher to manage their own mobile ad campaigns. You can take payments by credit card, or even paypal. The rest is up to you.
Some of these white label solutions even have different ad networks already integrated in their platform so that you can seamlessly populate unsold ad slots from other ad networks, no one will ever know, and your fill rate will be higher than the rest. All they see is your name and brand across the site. NFC may be the hot topic, but white labeling your mobile optimized site is the hidden diamond in the rough.